From a marketing point of view, Altimum IMS helps you to better meet your customers’ needs and solicit new prospects.

Our specialists will assist you with:

• Mailing campaign management (by fax, mail and email)
• Campaign effectiveness and profitability
• Segmentation of prospects and customers for targeted campaigns
• Defining marketing investments by market or target group
• Management and attribution of qualified leads for your sales people and your distribution network
• Automation of marketing processes (planning of steps and actions for each project)
• Analysis of prospect, customer and market tendencies
• Planning and management of seminars and events
• Analysis of product performance (revenues and profits).
• Business intelligence (BI)
• Business activity management (BAM)